In 2018 the ICON project celebrates its 6th anniversary: after its previous editions with Moschino (2013), Versace (2014), Cavalli (2015), Etro (2016) and Missoni (2017) the project continues introducing a new limited edition bottle, designed in partnership with Trussardi.
The iconic Disaronno bottle features the trademark leather texture of the Trussardi brand, with pop colour tones such as purple and an acid green.
Starting from the file given by Trussardi, I create the artwork with all the optical corrections needed to fit the bottle. Then I declined it into all the different ML formats and 20 Countries languages. Always manteining the design centered and the correct correct proportions.
Starting from the file given by Trussardi, I create the artwork with all the optical corrections needed to fit the bottle. Then I declined it into all the different ML formats and 20 Countries languages. Always manteining the design centered and the correct correct proportions.
One of the formats that I had to create was the small 50ML mini bottle. Its design was all on me, so to create it I decide to use the brush strokes in differnt shade of color, on the leather texture background. The result are six very cute bottles, coherent whit the big one: all different and collectables.
This bright and pop tones were the real issue of the creation of this year sleev. Using the correct plastic, and the exact amount of color, was neccessary to make look good the final pack, whitout wrinkles, and whit clear and powerful colors. We also decide to enhance the leather effect by using an opaque varnish on the external part of the sleev. The sleev is printend in reverse, but this effect has to be print on the outside: the difficult part was to overlap correctly the printed texture and the varnish effect.
In addition to the bottles I had to create all the others packagings and materials supporting the sale of the sleeve, like: VAP, glasses and shoppers.
See more of my works at my website: pels.it
